After June 2009, Google Page Rank next update was definitely expected in September 2009, but now there are some news coming as Google has started the process. Google updates the PR at an interval of 3 months or so but this time they are taking more time. Google released the Google Wave and then they are also busy in Google Caffeine. Webmaster team is also busy in the upgrading the Webmaster Tool. But this time lot many websites confirming the news that Google has started the process in July and it is going to release its update on 30 October 2009.
The last update was in 23rd of June. Until now only a few site have been affected by the PR update. On 30 Oct 09 we will see clearly what are the effects of this October PR update.
Although page rank doesn’t determine your position in results, it shows your site social status and power. A site with PR 7 has more back links and more weight, when this site publishes an article it will get quickly on the first page of Google Search, even if it doesn’t have back links.
There are a lot of ways that you can improve your site’s page ranking in search engines, unfortunately, not all of them are good. Some people employ certain methods in acquiring a high page rank in search engines, even if these are considered to be deceitful in the sense that they are designed to trick the search engines – one of these methods is actually duplicating web content.
What is duplicate content?
Duplicate content in SEO is actually any web content that is considered to be similar to another site. Search engines have actually implemented new filters specifically to monitor these types of deceitful attempts to improve site’s search engine page rankings. A lot of people think that by creating multiple but similar replicas of their web pages or content, that they will be able to improve their site’s page rankings since they will be able to get multiple listings for their site. Since search engines are now monitoring these types of trickery, sites using duplicate content can actually end up getting banned from search engine indexes instead of improving their ranking.
What are considered as duplicate content?
There are a couple of duplicate content types that are being rampantly utilized by a lot of people, each one a bit different in their use, but all of them employed for the same purpose, which is to trick search engines to get better page rankings.
One way of getting a duplicate content is by having very similar websites or identical web pages on different sub-domains or domains that offer basically the same content. This may include landing or door pages aside from the content, so make sure that you avoid using this if you don’t want your site to become vulnerable to search engines’ duplicate content filter.
Another method of creating duplicate content is by simply taking content from another website or page and reorganizing it to make it appear dissimilar to its original form, though it is actually the same.
Product descriptions from many eCommerce sites are actually being utilized by other sites as well. Other sites simply copy the product description of manufacturer’s utilized by other competitive markets as well. And add the fact that the product name, as well as the name of artist, manufacturer, writer or creator would be included, a significant amount of content would show up on your page. Although this is much harder to spot, it is still considered to be a duplicate content, or spam.
Distribution of copied articles by other sites other than the one that distributed the original article can also be considered to be a duplicate content. Unfortunately, although some search engines still deem the site where the original article came from as relevant, some however, do not.
How do a search engines filter duplicate content?
Search engines filter for duplicate content by using the same means for analyzing and indexing page ranking for sites, and that is through the use of crawlers or robots. These robots or crawlers go through different websites and catalogues these sites by reading and saving information to their database. Once this is done, these robots then analyzes and compares all the information it has taken from one website to all the others that It has visited by using certain algorithms to determine if the site’s content is relevant, and if it can be considered as a duplicate content or spam.
How to avoid duplicate content?
Although you may not have any intentions to try and deceive search engines to improve your site’s page ranking, your site might still get flagged as having duplicate content. One way that you can avoid this from happening is by checking yourself if there are duplicate contents of your page. Just make sure that you avoid too much similarities with another page’s content for this can still appear as duplicate content to some filters, even if it isn’t considered to be a spam.
What is duplicate content?
Duplicate content in SEO is actually any web content that is considered to be similar to another site. Search engines have actually implemented new filters specifically to monitor these types of deceitful attempts to improve site’s search engine page rankings. A lot of people think that by creating multiple but similar replicas of their web pages or content, that they will be able to improve their site’s page rankings since they will be able to get multiple listings for their site. Since search engines are now monitoring these types of trickery, sites using duplicate content can actually end up getting banned from search engine indexes instead of improving their ranking.
What are considered as duplicate content?
There are a couple of duplicate content types that are being rampantly utilized by a lot of people, each one a bit different in their use, but all of them employed for the same purpose, which is to trick search engines to get better page rankings.
One way of getting a duplicate content is by having very similar websites or identical web pages on different sub-domains or domains that offer basically the same content. This may include landing or door pages aside from the content, so make sure that you avoid using this if you don’t want your site to become vulnerable to search engines’ duplicate content filter.
Another method of creating duplicate content is by simply taking content from another website or page and reorganizing it to make it appear dissimilar to its original form, though it is actually the same.
Product descriptions from many eCommerce sites are actually being utilized by other sites as well. Other sites simply copy the product description of manufacturer’s utilized by other competitive markets as well. And add the fact that the product name, as well as the name of artist, manufacturer, writer or creator would be included, a significant amount of content would show up on your page. Although this is much harder to spot, it is still considered to be a duplicate content, or spam.
Distribution of copied articles by other sites other than the one that distributed the original article can also be considered to be a duplicate content. Unfortunately, although some search engines still deem the site where the original article came from as relevant, some however, do not.
How do a search engines filter duplicate content?
Search engines filter for duplicate content by using the same means for analyzing and indexing page ranking for sites, and that is through the use of crawlers or robots. These robots or crawlers go through different websites and catalogues these sites by reading and saving information to their database. Once this is done, these robots then analyzes and compares all the information it has taken from one website to all the others that It has visited by using certain algorithms to determine if the site’s content is relevant, and if it can be considered as a duplicate content or spam.
How to avoid duplicate content?
Although you may not have any intentions to try and deceive search engines to improve your site’s page ranking, your site might still get flagged as having duplicate content. One way that you can avoid this from happening is by checking yourself if there are duplicate contents of your page. Just make sure that you avoid too much similarities with another page’s content for this can still appear as duplicate content to some filters, even if it isn’t considered to be a spam.
Do you know that the basic excogitation of shared online bookmarks innovate in around April 1996 when their is an official launch of itList which features to included public and private bookmarks.As the time passes and web 2.0 is ready to take birth their is a series of launch of several online bookmark services like Blink, Backflip, Clip2, ClickMarks, HotLinks, and so many others.They provided folders for masterminding bookmarks, and some services automatically synchronizes the bookmarks into folders.
What is the benefits of using Social bookmarking?
If you are a webmaster,blog owner or a blogger then you must have to know about the benefits of using social bookmarking services.Some of the important reasons are as follows:
1. To get unique traffic from various zone of social networks
2. In order to create a social buzz on your product and brands
3. To get faster indexing of the website in the search engines like google,yahoo and msn live search.
4. To get high Google page rank from various back links and bookmarking sites.
5. To get a good alexa ranks with the help of target traffic coming on your website from classified origins.
What to do if we don’t have time?
If you don’t have time to buzz your brand then you can ask your friends to do so or the best way is to get some Social Bookmarking Service that may enrich you with the above 5 benefits like Buzz,traffic Google indexing and if you want you also the Link Building Service to get better juice of google page ranks.
Ad Format:
The third way to improve ad performance is to choose another ad format. AdSense provides you with many different ad formats.
In general, wide formats seem to perform better than narrow formats. This is because people can read more words at a time without having to skip a line. I've experienced that the 336x280 large rectangle, the 250x250 square and the 160x600 wide skyscraper have done best. These are quite big ad formats, of course, so they need lots of space, but if they're placed well they usually generate more income than the smaller and narrow ad formats.
Another good format is the wide 728x90 leaderboard, which does best under the editorial content of a web page or directly under the page header, in my experience. The 468x60 banner format does not convert that well, but it can still be placed in areas where there isn't much space available, i.e. directly in the page header (next to the logo) or within articles.
I hope these tips help to get your Adsense CTR up by at least 100% if not more.
Best Google Adsense Link Colors to get higher CTR?
• Match the colors of your ads with the colour scheme of your site. Blending with your sites color profile helps to identify them not as ads, but as links similar to those of your site. The more the AdSense looks like part of your site, the higher CTR you will get. You can also match the Adsense fonts with your website font design for great results.
• Blend ads with your page - remove the borders by having a similar color as your background helps to show ads as being part of your site. Do not blend text or the ‘Ads by Gooooogle’ with your background color as it is against Google TOS (Google does not like hidden text!). However, such blending may not work for you always due to banner blindness. Neither do they see the ads, not do they click on them. So sometimes a bold contrasting ad may work better depending on your website design.
• Experiment by changing the colors, background of advertisements. You have to find out what works best for your site, not others. You can also rotate Adsense colors to reduce ad blindness.
The third way to improve ad performance is to choose another ad format. AdSense provides you with many different ad formats.
In general, wide formats seem to perform better than narrow formats. This is because people can read more words at a time without having to skip a line. I've experienced that the 336x280 large rectangle, the 250x250 square and the 160x600 wide skyscraper have done best. These are quite big ad formats, of course, so they need lots of space, but if they're placed well they usually generate more income than the smaller and narrow ad formats.
Another good format is the wide 728x90 leaderboard, which does best under the editorial content of a web page or directly under the page header, in my experience. The 468x60 banner format does not convert that well, but it can still be placed in areas where there isn't much space available, i.e. directly in the page header (next to the logo) or within articles.
I hope these tips help to get your Adsense CTR up by at least 100% if not more.
Best Google Adsense Link Colors to get higher CTR?
• Match the colors of your ads with the colour scheme of your site. Blending with your sites color profile helps to identify them not as ads, but as links similar to those of your site. The more the AdSense looks like part of your site, the higher CTR you will get. You can also match the Adsense fonts with your website font design for great results.
• Blend ads with your page - remove the borders by having a similar color as your background helps to show ads as being part of your site. Do not blend text or the ‘Ads by Gooooogle’ with your background color as it is against Google TOS (Google does not like hidden text!). However, such blending may not work for you always due to banner blindness. Neither do they see the ads, not do they click on them. So sometimes a bold contrasting ad may work better depending on your website design.
• Experiment by changing the colors, background of advertisements. You have to find out what works best for your site, not others. You can also rotate Adsense colors to reduce ad blindness.
Following these guidelines will help Google find, index, and rank your site. Even if you choose not to implement any of these suggestions, we strongly encourage you to pay very close attention to the "Quality Guidelines," which outline some of the illicit practices that may lead to a site being removed entirely from the Google index or otherwise penalized. If a site has been penalized, it may no longer show up in results on Google.com or on any of Google's partner sites.
Design and content guidelines:
# Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
# Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages.
# Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
# Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
# Try to use text instead of images to display important names, content, or links. The Google crawler doesn't recognize text contained in images.
# Make sure that your elements and alt attributes are descriptive and accurate.
# Check for broken links and correct HTML.
# If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.
# Keep the links on a given page to a reasonable number (fewer than 100).
Technical guidelines:
# Use a text browser such as Lynx to examine your site, because most search engine spiders see your site much as Lynx would. If fancy features such as JavaScript, cookies, session IDs, frames, DHTML, or Flash keep you from seeing all of your site in a text browser, then search engine spiders may have trouble crawling your site.
# Allow search bots to crawl your sites without session IDs or arguments that track their path through the site. These techniques are useful for tracking individual user behavior, but the access pattern of bots is entirely different. Using these techniques may result in incomplete indexing of your site, as bots may not be able to eliminate URLs that look different but actually point to the same page.
# Make sure your web server supports the If-Modified-Since HTTP header. This feature allows your web server to tell Google whether your content has changed since we last crawled your site. Supporting this feature saves you bandwidth and overhead.
# Make use of the robots.txt file on your web server. This file tells crawlers which directories can or cannot be crawled. Make sure it's current for your site so that you don't accidentally block the Googlebot crawler. Visit http://www.robotstxt.org/faq.html to learn how to instruct robots when they visit your site. You can test your robots.txt file to make sure you're using it correctly with the robots.txt analysis tool available in Google Webmaster Tools.
# If your company buys a content management system, make sure that the system can export your content so that search engine spiders can crawl your site.
# Use robots.txt to prevent crawling of search results pages or other auto-generated pages that don't add much value for users coming from search engines.
# Test your site to make sure that it appears correctly in different browsers.
Quality guidelines:
These quality guidelines cover the most common forms of deceptive or manipulative behavior, but Google may respond negatively to other misleading practices not listed here (e.g. tricking users by registering misspellings of well-known websites). It's not safe to assume that just because a specific deceptive technique isn't included on this page, Google approves of it. Webmasters who spend their energies upholding the spirit of the basic principles will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit.
If you believe that another site is abusing Google's quality guidelines, please report that site at https://www.google.com/webmasters/tools/spamreport. Google prefers developing scalable and automated solutions to problems, so we attempt to minimize hand-to-hand spam fighting. The spam reports we receive are used to create scalable algorithms that recognize and block future spam attempts.
Quality guidelines - basic principles:
* Make pages primarily for users, not for search engines. Don't deceive your users or present different content to search engines than you display to users, which is commonly referred to as "cloaking."
* Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you. Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?"
* Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web, as your own ranking may be affected adversely by those links.
* Don't use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our Terms of Service. Google does not recommend the use of products such as WebPosition Gold™ that send automatic or programmatic queries to Google.
Design and content guidelines:
# Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
# Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages.
# Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
# Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
# Try to use text instead of images to display important names, content, or links. The Google crawler doesn't recognize text contained in images.
# Make sure that your elements and alt attributes are descriptive and accurate.
# Check for broken links and correct HTML.
# If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.
# Keep the links on a given page to a reasonable number (fewer than 100).
Technical guidelines:
# Use a text browser such as Lynx to examine your site, because most search engine spiders see your site much as Lynx would. If fancy features such as JavaScript, cookies, session IDs, frames, DHTML, or Flash keep you from seeing all of your site in a text browser, then search engine spiders may have trouble crawling your site.
# Allow search bots to crawl your sites without session IDs or arguments that track their path through the site. These techniques are useful for tracking individual user behavior, but the access pattern of bots is entirely different. Using these techniques may result in incomplete indexing of your site, as bots may not be able to eliminate URLs that look different but actually point to the same page.
# Make sure your web server supports the If-Modified-Since HTTP header. This feature allows your web server to tell Google whether your content has changed since we last crawled your site. Supporting this feature saves you bandwidth and overhead.
# Make use of the robots.txt file on your web server. This file tells crawlers which directories can or cannot be crawled. Make sure it's current for your site so that you don't accidentally block the Googlebot crawler. Visit http://www.robotstxt.org/faq.html to learn how to instruct robots when they visit your site. You can test your robots.txt file to make sure you're using it correctly with the robots.txt analysis tool available in Google Webmaster Tools.
# If your company buys a content management system, make sure that the system can export your content so that search engine spiders can crawl your site.
# Use robots.txt to prevent crawling of search results pages or other auto-generated pages that don't add much value for users coming from search engines.
# Test your site to make sure that it appears correctly in different browsers.
Quality guidelines:
These quality guidelines cover the most common forms of deceptive or manipulative behavior, but Google may respond negatively to other misleading practices not listed here (e.g. tricking users by registering misspellings of well-known websites). It's not safe to assume that just because a specific deceptive technique isn't included on this page, Google approves of it. Webmasters who spend their energies upholding the spirit of the basic principles will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit.
If you believe that another site is abusing Google's quality guidelines, please report that site at https://www.google.com/webmasters/tools/spamreport. Google prefers developing scalable and automated solutions to problems, so we attempt to minimize hand-to-hand spam fighting. The spam reports we receive are used to create scalable algorithms that recognize and block future spam attempts.
Quality guidelines - basic principles:
* Make pages primarily for users, not for search engines. Don't deceive your users or present different content to search engines than you display to users, which is commonly referred to as "cloaking."
* Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you. Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?"
* Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web, as your own ranking may be affected adversely by those links.
* Don't use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our Terms of Service. Google does not recommend the use of products such as WebPosition Gold™ that send automatic or programmatic queries to Google.
Subscribe to:
Posts (Atom)