1. Link Buying - The most common way of losing your rankings. Earlier people were loosing PR but I can easily see them loosing rankings too now, which makes sense since the links which were giving you value got devalued. Google is way too serious nowdays and avoid link buying or at least make sure you don’t leave any traces.
2. Bad Neighborhood - Well people talk alot about bad neighborhood and though I always take this with pinch of salt (anyone can put your site in bad neighborhood and penalizing such sites heavily can break the Google equilibrium), but I do feels Good neighborhood is important. If you are getting links from bad neighbors, they will get penalized and effectively it will affect you too.
3. Too Fast Link Building - well this I can confirm, if suddenly u get way too many links from non authority site, your site will get hit. Avoid getting sitewide links too.
4. You have changed the Titles of pages - whenever you will change the title of the page, it will surely get a dip in rankings. Most of the time it will get back at similar position, but many a time, it will never come. It may have started ranking for some other keywords though. The safe way is to Never change title of good ranking pages.
5. You have made excessive changes in content - The moment you change content of a ranking page, it will get a dip. Reason is same as above. There was random remark I had read in some forum that Google is stopping the fast speed of web.
6. You have changed the design completely - Well I can confirm this, I used to spend lot of time in designing my sites (now I have stopped it since it don’t pay much to code and design your sites) and the moment I changed the full design of the site, it lost rankings, #4 came to #18 something. Though I had changed the urls as well (but with proper 301 redirect) so can’t say for sure how changing theme made the effect.
7. Duplicate content - You added some functionality in your site and the site started getting duplicate pages without you noting (it often happens with CMS which you don’t understand fully) and you will surely lose rankings. If you notice ranking drop and increase in your number of pages, do check for duplication.
8. Your links got removed, expired or lost value - If you have done some link building in past, the chances are, they might have got removed or expired. Sites get closed all the time and webmasters remove the exchanged/sold links too.
9. You stopped working on Link Building and SEO - Some competitive niches always need fresh links, content and seo work to keep them ranked otherwise.
10. Someone did something nasty to your site - There are all kind of people on net, and may be your competitor or some scrapper coped your content and out ranked you. I have seen many site which are running on feeds (they are 3-4 year old and have decent authority) out ranking original sites. Make sure this is not happening to you.
11. Google changed its algorithm - Well Google often tweak there algorithm and the chances are you might got a hit out of it. There is nothing much you can do other than to understand which part of the site got affected and why ? and than fix it. And do Accept the reality, that its part of the game.
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