SEO Daily Updates

Title tag - The title is particularly important and should include your primary keyword phrase and if possible your secondary phrase

Description tag - If your description contains the search term people enter, and it is the first text that Googlebot comes across, then you’ve a good chance that Google will display your description in the results

Headings and subheadings - The tags that are used throughout an article should contain keywords. So a heading of “Our new product range” is poor; “Our new range of vegetarian dog food” is better

Body copy - The writer should understand what the keyword phrases are and use them in natural language on the page

Links on the page - The words used in live links tell the search engine what “this page” is about and also what the “linked-to page” is about

Alt text - For every image, write an alt attribute tag, good for both accessibility and optimization

Following are some rules about the TITLE tags:

Place your TITLE tags immediately below the tag.

Place 40 to 65 characters between the tags, including spaces.

o Put the keyword phrase you want to focus on for this page at a very beginning of the TITLE.

Following are some rules about the DESCRIPTION tags

1) The DESCRIPTION Meta tag is very important so you should use it in your site.

2) Place your DESCRIPTION tag immediately below the TITLE tags.

3) Create a nice keyworded description of up to 250 characters, including spaces.

Duplicate your important keywords once in the description but not more than that.

Following are some rules about the KEYWORDS tag

1) Limit the tag up to 300 characters, including spaces.

2) You can separate each keyword with comma and a space. Don’t use both but use either a comma or no space or use a space and no comma.

3) Make sure that most of the keywords in the tag are also in the body text.

4) Don’t use a lot of repetition.

5) Don’t use the same KEYWORDS tag in all your pages.