Following these guidelines will help Google find, index, and rank your site. Even if you choose not to implement any of these suggestions, we strongly encourage you to pay very close attention to the "Quality Guidelines," which outline some of the illicit practices that may lead to a site being removed entirely from the Google index or otherwise penalized. If a site has been penalized, it may no longer show up in results on Google.com or on any of Google's partner sites.
Design and content guidelines:
# Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
# Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages.
# Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
# Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
# Try to use text instead of images to display important names, content, or links. The Google crawler doesn't recognize text contained in images.
# Make sure that your elements and alt attributes are descriptive and accurate.
# Check for broken links and correct HTML.
# If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.
# Keep the links on a given page to a reasonable number (fewer than 100).
Technical guidelines:
# Use a text browser such as Lynx to examine your site, because most search engine spiders see your site much as Lynx would. If fancy features such as JavaScript, cookies, session IDs, frames, DHTML, or Flash keep you from seeing all of your site in a text browser, then search engine spiders may have trouble crawling your site.
# Allow search bots to crawl your sites without session IDs or arguments that track their path through the site. These techniques are useful for tracking individual user behavior, but the access pattern of bots is entirely different. Using these techniques may result in incomplete indexing of your site, as bots may not be able to eliminate URLs that look different but actually point to the same page.
# Make sure your web server supports the If-Modified-Since HTTP header. This feature allows your web server to tell Google whether your content has changed since we last crawled your site. Supporting this feature saves you bandwidth and overhead.
# Make use of the robots.txt file on your web server. This file tells crawlers which directories can or cannot be crawled. Make sure it's current for your site so that you don't accidentally block the Googlebot crawler. Visit http://www.robotstxt.org/faq.html to learn how to instruct robots when they visit your site. You can test your robots.txt file to make sure you're using it correctly with the robots.txt analysis tool available in Google Webmaster Tools.
# If your company buys a content management system, make sure that the system can export your content so that search engine spiders can crawl your site.
# Use robots.txt to prevent crawling of search results pages or other auto-generated pages that don't add much value for users coming from search engines.
# Test your site to make sure that it appears correctly in different browsers.
Quality guidelines:
These quality guidelines cover the most common forms of deceptive or manipulative behavior, but Google may respond negatively to other misleading practices not listed here (e.g. tricking users by registering misspellings of well-known websites). It's not safe to assume that just because a specific deceptive technique isn't included on this page, Google approves of it. Webmasters who spend their energies upholding the spirit of the basic principles will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit.
If you believe that another site is abusing Google's quality guidelines, please report that site at https://www.google.com/webmasters/tools/spamreport. Google prefers developing scalable and automated solutions to problems, so we attempt to minimize hand-to-hand spam fighting. The spam reports we receive are used to create scalable algorithms that recognize and block future spam attempts.
Quality guidelines - basic principles:
* Make pages primarily for users, not for search engines. Don't deceive your users or present different content to search engines than you display to users, which is commonly referred to as "cloaking."
* Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you. Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?"
* Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web, as your own ranking may be affected adversely by those links.
* Don't use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our Terms of Service. Google does not recommend the use of products such as WebPosition Gold™ that send automatic or programmatic queries to Google.
Design and content guidelines:
# Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
# Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages.
# Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
# Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
# Try to use text instead of images to display important names, content, or links. The Google crawler doesn't recognize text contained in images.
# Make sure that your elements and alt attributes are descriptive and accurate.
# Check for broken links and correct HTML.
# If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.
# Keep the links on a given page to a reasonable number (fewer than 100).
Technical guidelines:
# Use a text browser such as Lynx to examine your site, because most search engine spiders see your site much as Lynx would. If fancy features such as JavaScript, cookies, session IDs, frames, DHTML, or Flash keep you from seeing all of your site in a text browser, then search engine spiders may have trouble crawling your site.
# Allow search bots to crawl your sites without session IDs or arguments that track their path through the site. These techniques are useful for tracking individual user behavior, but the access pattern of bots is entirely different. Using these techniques may result in incomplete indexing of your site, as bots may not be able to eliminate URLs that look different but actually point to the same page.
# Make sure your web server supports the If-Modified-Since HTTP header. This feature allows your web server to tell Google whether your content has changed since we last crawled your site. Supporting this feature saves you bandwidth and overhead.
# Make use of the robots.txt file on your web server. This file tells crawlers which directories can or cannot be crawled. Make sure it's current for your site so that you don't accidentally block the Googlebot crawler. Visit http://www.robotstxt.org/faq.html to learn how to instruct robots when they visit your site. You can test your robots.txt file to make sure you're using it correctly with the robots.txt analysis tool available in Google Webmaster Tools.
# If your company buys a content management system, make sure that the system can export your content so that search engine spiders can crawl your site.
# Use robots.txt to prevent crawling of search results pages or other auto-generated pages that don't add much value for users coming from search engines.
# Test your site to make sure that it appears correctly in different browsers.
Quality guidelines:
These quality guidelines cover the most common forms of deceptive or manipulative behavior, but Google may respond negatively to other misleading practices not listed here (e.g. tricking users by registering misspellings of well-known websites). It's not safe to assume that just because a specific deceptive technique isn't included on this page, Google approves of it. Webmasters who spend their energies upholding the spirit of the basic principles will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit.
If you believe that another site is abusing Google's quality guidelines, please report that site at https://www.google.com/webmasters/tools/spamreport. Google prefers developing scalable and automated solutions to problems, so we attempt to minimize hand-to-hand spam fighting. The spam reports we receive are used to create scalable algorithms that recognize and block future spam attempts.
Quality guidelines - basic principles:
* Make pages primarily for users, not for search engines. Don't deceive your users or present different content to search engines than you display to users, which is commonly referred to as "cloaking."
* Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you. Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?"
* Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web, as your own ranking may be affected adversely by those links.
* Don't use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our Terms of Service. Google does not recommend the use of products such as WebPosition Gold™ that send automatic or programmatic queries to Google.
Types of SEO Reports :
SEO Report provides a comprehensive analysis of your website which includes Website analysis and top 10 competitor analysis apart for the followings:
• Title tag Report
• Keyword Desnsity Report
• Keyword Meta tag Report
• Description Meta tag Report
• Body Text Report
• In page Link Report
• Link Popularity Report
• Outbound Link Report
• IMG ALT Attribute Report
• Top 10 inbound Link Optimizer Report
• Page Rank Report
• Anchor Text Report
• Comprehensive Summary
• Suggestions for Optimization
The complete report consists of about 75-100 pages and covers each and every aspect of search engine report.
Title Tag Report:
Title tag report analyse your existing title tag optimized for given keywords. Report also provides the most appropriate title tag for maximum optimization.
Keyword Density Report:
Keyword density report provides the density of all keywords. It also suggests the ways to improve your keyword density.
Keyword Meta tag Report:
Keyword meta tag report analyses existing keywords and provides suggestions for improvement.
Description Meta tag Report:
Description meta tag report provides analysis and ways to optimize it.
Body Text Report:
Body text report generates a comprehensive report for your main content of the given page.
In page Link Report:
In page links are the links
Link Popularity Report:
Link popularity refers to the number of incoming links. The Report contains a comprehensive report on the Link Popularity and also provides suggestions to optimize the the links.
Outbound Link Report:
Outbound links are the links from the website to other websites. Google and other search engines rely on the outbound links for calculating the page rank of a web page. The report contains the comprehensive outbound link report and suggestions for optimizing the same.
IMG ALT Attribute Report:
Alt tags are very important for SEO. The report contains the Alt tags and we also provide suggestions to optimized Alt tags for images.
Top 10 competitor Report:
The report offers top 10 competitors analysis against various criteria.
Keyword Density Report:
Keyword density report calculates the density of all the keywords in your website.
We generate the SEO reports from a variety of sources, we do manual analysis, compiled them together and provide to you in an easy and readable format.
Today we're launching the Google Website Optimizer YouTube Channel, which will be the home for videos about Website Optimizer and website testing. You'll find helpful videos like the Always Be Testing webinar series with Bryan Eisenberg, as well as simple instructional ones like Setting up an A/B Experiment in 5 minutes. We've also put up all the video case studies of the Website Workout winners.
We'll continue adding more videos, both from Google and from our partners. If you want to keep up with all the new videos you can subscribe to the Website Optimizer Channel or add an iGoogle gadget to your homepage.
We'll continue adding more videos, both from Google and from our partners. If you want to keep up with all the new videos you can subscribe to the Website Optimizer Channel or add an iGoogle gadget to your homepage.
Update Your Google Affiliate Network Sign-in to a Google Account
0 comments Posted by Kishore at 10:02 AM
You can now update your Google Affiliate Network sign-in information to a Google Account. This will let you access all your Affiliate Network account and Google products with a single sign-in. After you update to a Google Account, you’ll be able to: Use the same sign-in for Google Affiliate Network and other Google products, including AdWords, AdSense, Gmail, Google Docs, Google Calendar, Personalized Search, and much more.Switch among Google Affiliate Network and other Google applications without having to sign in again.
The following image provides an overview of the process to update to a Google Account.
Please note: We cannot update the Google Affiliate Network sign-in pages until all users have updated. Therefore, we recommend that you bookmark the Google Account sign-in page for Google Affiliate Network.
Users who have updated to Google Accounts have the option to bookmark their new sign in pageAlready Updated? Sign in with my Google Account from the legacy sign in page. In addition, if you are already logged in to your Google Account (via another product) and navigate to either of these pages, you will be brought to your Affiliate Network dashboard (no need to enter login information again).
Users that choose to not update to a Google Account at this time can continue to log in with their existing credentials from the legacy sign in page. or select the link marked
Okay, first off I have to give props to Jeff Call one of my coworkers
whom I asked to create a simple depiction of SEO not dying and he came
back to me with this masterpiece in no time:
Incredible! I wish I had that kind of talent. Now onto the post:
There is constantly talk about SEO dying. In years past, there have been many people who have predicted that SEO would be dead by now. Many others think SEO is dying out as I write this post. I really hope these people didn’t quit their SEO jobs and get into a career that has anything to do with forecasting. At this point in time, SEO is as alive and well as it has ever been. With the downturn in the economy, companies are flocking to SEO agencies desperately seeking for a medium that brings results for a fraction of the price of other marketing mediums…and they’re finding it. But this post isn’t about what’s going on now. It’s about the future of SEO and why it will never die…that’s right…never.
In order to explain this, it is imperative that the value of search engines is understood. Due to the development of the internet and other technologies, it is extremely easy to globally communicate and share information. So easy that our society is experiencing an information overload. A quick example: Over 10 million new books are written every year. If you think of the time it takes to write a book (I would assume an average of 1-5 years) that’s pretty astounding. Now think of how many new websites are created every year…new web pages!..new blog posts!
If you were looking to buy the book Vita di Alberto Pisani by Carlo Dossi in Italian, and you didn’t have the internet, how would you find and purchase it? Perhaps I’m naive, but I think accomplishing this task would be quite difficult and take days, if not weeks or months to complete. Now think of how you would accomplish this same task with the intern et as a tool. How would you do it? Amazon? Google? Ebay? Regardless of how you find it, I can almost g.
whom I asked to create a simple depiction of SEO not dying and he came
back to me with this masterpiece in no time:
Incredible! I wish I had that kind of talent. Now onto the post:
There is constantly talk about SEO dying. In years past, there have been many people who have predicted that SEO would be dead by now. Many others think SEO is dying out as I write this post. I really hope these people didn’t quit their SEO jobs and get into a career that has anything to do with forecasting. At this point in time, SEO is as alive and well as it has ever been. With the downturn in the economy, companies are flocking to SEO agencies desperately seeking for a medium that brings results for a fraction of the price of other marketing mediums…and they’re finding it. But this post isn’t about what’s going on now. It’s about the future of SEO and why it will never die…that’s right…never.
In order to explain this, it is imperative that the value of search engines is understood. Due to the development of the internet and other technologies, it is extremely easy to globally communicate and share information. So easy that our society is experiencing an information overload. A quick example: Over 10 million new books are written every year. If you think of the time it takes to write a book (I would assume an average of 1-5 years) that’s pretty astounding. Now think of how many new websites are created every year…new web pages!..new blog posts!
If you were looking to buy the book Vita di Alberto Pisani by Carlo Dossi in Italian, and you didn’t have the internet, how would you find and purchase it? Perhaps I’m naive, but I think accomplishing this task would be quite difficult and take days, if not weeks or months to complete. Now think of how you would accomplish this same task with the intern et as a tool. How would you do it? Amazon? Google? Ebay? Regardless of how you find it, I can almost g.
1. Not using Search engine friendly urls - Mostly due to ignorance and some due to performance issues (really!) people don’t use search engine friendly urls.
2. No Titles or Same titles - This happens when people blindly download any template from http://oswd.org and forget to edit the header or when they hand code site. In such cases, the site pages either just missed the title tag or some random title gets copied to all pages!. I can recall atleast one instance when a client of mine was having an e-commerce site and due to cms mis-configuration (it was hacked oscommerce), all the pages were having same titles!
3. Wrong title(s) - Using very few words or using too many words or using a lot of “if,in,but,of” etc kind of stop words in title is another common mistake.
4. Using too Many Keywords in Keywords meta tags – I have seen people using way too many keywords, as much as like 10 to 15 in Keywords meta tags. And then to make things worst, the same list gets repeated in the every page of site!
The best way is to have just 1 or 2 keywords which really explains the page to search engines. That’s it.
5. Same Description for all the pages – If repeating same titles and keywords was not enough, people also repeat the same description on all the pages. Description is the most important meta tag from search engine point of view, and you better make sure its unique for all pages or else, you will lose some points over your competitors.
1. Link Buying - The most common way of losing your rankings. Earlier people were loosing PR but I can easily see them loosing rankings too now, which makes sense since the links which were giving you value got devalued. Google is way too serious nowdays and avoid link buying or at least make sure you don’t leave any traces.
2. Bad Neighborhood - Well people talk alot about bad neighborhood and though I always take this with pinch of salt (anyone can put your site in bad neighborhood and penalizing such sites heavily can break the Google equilibrium), but I do feels Good neighborhood is important. If you are getting links from bad neighbors, they will get penalized and effectively it will affect you too.
3. Too Fast Link Building - well this I can confirm, if suddenly u get way too many links from non authority site, your site will get hit. Avoid getting sitewide links too.
4. You have changed the Titles of pages - whenever you will change the title of the page, it will surely get a dip in rankings. Most of the time it will get back at similar position, but many a time, it will never come. It may have started ranking for some other keywords though. The safe way is to Never change title of good ranking pages.
5. You have made excessive changes in content - The moment you change content of a ranking page, it will get a dip. Reason is same as above. There was random remark I had read in some forum that Google is stopping the fast speed of web.
6. You have changed the design completely - Well I can confirm this, I used to spend lot of time in designing my sites (now I have stopped it since it don’t pay much to code and design your sites) and the moment I changed the full design of the site, it lost rankings, #4 came to #18 something. Though I had changed the urls as well (but with proper 301 redirect) so can’t say for sure how changing theme made the effect.
7. Duplicate content - You added some functionality in your site and the site started getting duplicate pages without you noting (it often happens with CMS which you don’t understand fully) and you will surely lose rankings. If you notice ranking drop and increase in your number of pages, do check for duplication.
8. Your links got removed, expired or lost value - If you have done some link building in past, the chances are, they might have got removed or expired. Sites get closed all the time and webmasters remove the exchanged/sold links too.
9. You stopped working on Link Building and SEO - Some competitive niches always need fresh links, content and seo work to keep them ranked otherwise.
10. Someone did something nasty to your site - There are all kind of people on net, and may be your competitor or some scrapper coped your content and out ranked you. I have seen many site which are running on feeds (they are 3-4 year old and have decent authority) out ranking original sites. Make sure this is not happening to you.
11. Google changed its algorithm - Well Google often tweak there algorithm and the chances are you might got a hit out of it. There is nothing much you can do other than to understand which part of the site got affected and why ? and than fix it. And do Accept the reality, that its part of the game.
2. Bad Neighborhood - Well people talk alot about bad neighborhood and though I always take this with pinch of salt (anyone can put your site in bad neighborhood and penalizing such sites heavily can break the Google equilibrium), but I do feels Good neighborhood is important. If you are getting links from bad neighbors, they will get penalized and effectively it will affect you too.
3. Too Fast Link Building - well this I can confirm, if suddenly u get way too many links from non authority site, your site will get hit. Avoid getting sitewide links too.
4. You have changed the Titles of pages - whenever you will change the title of the page, it will surely get a dip in rankings. Most of the time it will get back at similar position, but many a time, it will never come. It may have started ranking for some other keywords though. The safe way is to Never change title of good ranking pages.
5. You have made excessive changes in content - The moment you change content of a ranking page, it will get a dip. Reason is same as above. There was random remark I had read in some forum that Google is stopping the fast speed of web.
6. You have changed the design completely - Well I can confirm this, I used to spend lot of time in designing my sites (now I have stopped it since it don’t pay much to code and design your sites) and the moment I changed the full design of the site, it lost rankings, #4 came to #18 something. Though I had changed the urls as well (but with proper 301 redirect) so can’t say for sure how changing theme made the effect.
7. Duplicate content - You added some functionality in your site and the site started getting duplicate pages without you noting (it often happens with CMS which you don’t understand fully) and you will surely lose rankings. If you notice ranking drop and increase in your number of pages, do check for duplication.
8. Your links got removed, expired or lost value - If you have done some link building in past, the chances are, they might have got removed or expired. Sites get closed all the time and webmasters remove the exchanged/sold links too.
9. You stopped working on Link Building and SEO - Some competitive niches always need fresh links, content and seo work to keep them ranked otherwise.
10. Someone did something nasty to your site - There are all kind of people on net, and may be your competitor or some scrapper coped your content and out ranked you. I have seen many site which are running on feeds (they are 3-4 year old and have decent authority) out ranking original sites. Make sure this is not happening to you.
11. Google changed its algorithm - Well Google often tweak there algorithm and the chances are you might got a hit out of it. There is nothing much you can do other than to understand which part of the site got affected and why ? and than fix it. And do Accept the reality, that its part of the game.
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