Hi, I am Kishore Kumar, Through this blog, I am sharing my knowledge and experience about SEO, Marketing and Pretty much everything about Web and Webmasters.
How to convert prospects Search engine marketing hinges on a basic process that involves the following simple step procedure:-
The prospect wants to search for some thing. He or she needs some information on a particular topic or they are actually looking to buy some thing off the internet.
The prospect opens up the search page of a popular search engine suited to his or her purpose.
The Prospect types the keyword into the search bar of the search engine and clicks the go button.
The prospect receives the search engines results and on the right hand side is your advertisement that he or she will be enticed to click and thereby complete the search engine marketing chain.
This is where most merchants go wrong. They believe that the process ends at this stage and that simply driving the traffic to the site is the prime goal of the search engine marketing cycle. The rest is going to happen automatically.
As Phillip Kotler once famously remarked, the marketing process does not end with the customer walking into the store, the process is only over once the customer has duly walked out having purchased your product and then truly the marketing process gets over.
The same thing applies to search engine marketing. The prospect must convert his show of interest into a purchase to ensure that the cycle is truly over.
Here are some tips to ensure that the prospect converts his interest into a purchase:-
In order for them to buy something, make sure you have a landing page that is convincing and that will encourage them to click on the "Buy Now" button.
The landing page is the first page that the prospect will come across once he or she clicks on the Buy Now Icon. So it should be well designed with a good layout and must be aesthetically appealing.
The beauty of landing pages is that they don't even have to be a part of your site to begin with. If your company is currently running a temporary offer on sex toys, you can simply build a temporary page and call it "sex toys", with a link that states: sex toys. After your temporary offer is over, you can always remove that page from your site.
A landing page that sells needs to be designed in a way that needs a minimal amount of clicks to get what they are looking for. Build your landing pages to show them the product or service you are selling, and then show them the "Buy Now" button.
Even if your organization doesn't sell anything tangible and the purpose of all your Search engine marketing is to ask the prospects communicate with you or sign up for your free newsletter, the landing page needs to be compelling and must sell them on your company.
Remember that the first impression is the last impression and this rings true even in todays day and age. So before you start blaming your affiliates for the lack of prospects and the low conversion rate take a good hard look at your landing page. It just might tell you the reason for your slow growth.
First Understand this fundamental principle, and you will be smarter than 95% of webmasters out there who are forever stuck on page 27 in Google because they are walking in the dark. Do not work harder when the solution is to work smarter, and do NOT reinvent the wheel by trying to figure the whole thing out by yourself. See below
What is the purpose of your website?
Who are your visitors?
Who are your competitors?
You see most super-successful webmasters who profit from the search engines and why they rank so well? First analyzing your competitor's optimization strategy but it is an extremely time-consuming process. This process could take you literally weeks to accomplish just for a single site. It is very important for you.
What you want to see in competitor’s website site, below you can see the list.
If you are worried about the consequences of having your site hacked here are some useful info that should put your mind at ease, knowing that you know what to do in case it happens.
If being removed from the list worries you too much remember to focus on the positive part. Since Google will be contacting you, you can do something about it IMMEDIATELY. Note too that removal from the index is just a temporary thing so don’t sweat it. As Matt Cutts pointed out in his reply to Ryan Stewart, at least your prospective customers (users who click on the link from SERPs) won’t be turned off when they appear on a hacked page. Temporary removal would result in immediate loss/decrease of traffic but being retained in SERPs may result in long term loss of customers since word of your “insecure or low quality site” might get out. Remember SEO is not just about ranking well in SERPs but is also about reputation building so look at the bright side, stop worrying, and work on your site’s security. If you’ve been hacked then clean up your site at once…even before Google detects the problem and you receive notification that your site has been removed from the index.
According to Google Webmaster Central if your site has been hacked you should immediately:
AdWords is Google's most beneficial Cost per Click text advertising. Ad Words takes click through rate into consideration along with advertiser's bid to determine the ad's relative position within the paid search results. It also makes a notable difference from Overture's CPC model that is based on bid amount and nothing else. Google applies such geat importance to feature those paid search results that are more popular and thos which are more important and useful.
Alt tag:
The alternate text is associated with a web page graphic and it gets displayed when the Internet user drifts the mouse over the graphic. Alt tags convey what the graphic is for or about and contain relevant keywords. Alt tags also make web pages more accessible. For example, a blind user may have a web browser that reads the text and alt tags on a page.
ASP:
Active Server Pages (ASP) are proprietary programming language for building dynamic web sites. These are powerfully invented by Microsoft.
Anchor Text:
Anchor text forms the link part of the text. It is prominently used by search engines mainly for the ranking factors.
Agent Name:
Agent Name is the name of the browser/spider that is currently visiting a page. Spider is a robot sent out by search engines to index particular websites on the internet. When the indexing process is being done, it is called as 'being spidered'.
Algorithm:
algorithm is a requirement a search engine applies for analyzing a website, its pages, and also other factors to determine appropriate ranking in search engines.