Hi, I am Kishore Kumar, Through this blog, I am sharing my knowledge and experience about SEO, Marketing and Pretty much everything about Web and Webmasters.
Onpage Optimization using SEO Software
Search engine optimization is one of the most important factors that is responsible for the success of a website, thereby resulting in enhancing the business prospects of a website. It is the art of designing your webpages to be ranked high by search engines for keywords that you target. This is the reason search engine optimization has moved to the forefront of several online marketers advertising plans. There are many options to conduct a search engine optimization and this can vary from one search engine to another. One of the most important aspects of search engine optimization is the onpage optimization.
The onpage optimization deals with the placement of important keywords on the page, the header tags, the appearance of the keywords and the use of keywords in the Meta and alt tags on the page.
The page title is what most search engines...
Although most search engines don’t pay...
) and repeat them a couple of times. Try not to make the text unnatural, because you still want people to be able to read it. Readability should be more important here than onpage optimization.
Are your keywords used at least several times?
Try not to have one keyword take up more than 5% of the total amount of words used.
Is your main keyword mention at the beginning of the page and at the end?
Preferably use a maximum of 7 repetition per word. Distribute 4 in the top third of the page and 3 in the bottom. Use at least every keyword in the first 7500 characters of the page.
Bold and Italic Text
A bold or italic word has more weight for most search engines. So try and use your main keyword in bold and italic . Please note that the use of and instead of and does not matter. Google has stated that they treat this code exactly the same.
Image Alt Tags and Names
Search engines don’t just look at text they also take images into account. Try to Use Image Alt tags and name images using your main keyword.
Example:
Promotional Comments
Some search engines, like the Inktomi search engine, read comments in the “
That’s the basics of Onpage Optimization. Once you’ve done this you can start with Offpage Optimization.
Title tag - The title is particularly important and should include your primary keyword phrase and if possible your secondary phrase
Description tag - If your description contains the search term people enter, and it is the first text that Googlebot comes across, then you’ve a good chance that Google will display your description in the results
Headings and subheadings - The
Body copy - The writer should understand what the keyword phrases are and use them in natural language on the page
Links on the page - The words used in live links tell the search engine what “this page” is about and also what the “linked-to page” is about
Alt text - For every image, write an alt attribute tag, good for both accessibility and optimization
Following are some rules about the TITLE tags:
Place your TITLE tags immediately below the tag.
o Put the keyword phrase you want to focus on for this page at a very beginning of the TITLE.
1) The DESCRIPTION
2) Place your DESCRIPTION tag immediately below the TITLE tags.
3) Create a nice keyworded description of up to 250 characters, including spaces.
Duplicate your important keywords once in the description but not more than that.
1) Limit the tag up to 300 characters, including spaces.
2) You can separate each keyword with comma and a space. Don’t use both but use either a comma or no space or use a space and no comma.
3) Make sure that most of the keywords in the tag are also in the body text.
4) Don’t use a lot of repetition.
5) Don’t use the same KEYWORDS tag in all your pages.