Hi, I am Kishore Kumar, Through this blog, I am sharing my knowledge and experience about SEO, Marketing and Pretty much everything about Web and Webmasters.
1. Not using Search engine friendly urls - Mostly due to ignorance and some due to performance issues (really!) people don’t use search engine friendly urls.
2. No Titles or Same titles - This happens when people blindly download any template from http://oswd.org and forget to edit the header or when they hand code site. In such cases, the site pages either just missed the title tag or some random title gets copied to all pages!. I can recall atleast one instance when a client of mine was having an e-commerce site and due to cms mis-configuration (it was hacked oscommerce), all the pages were having same titles!
3. Wrong title(s) - Using very few words or using too many words or using a lot of “if,in,but,of” etc kind of stop words in title is another common mistake.
4. Using too Many Keywords in Keywords meta tags – I have seen people using way too many keywords, as much as like 10 to 15 in Keywords meta tags. And then to make things worst, the same list gets repeated in the every page of site!
The best way is to have just 1 or 2 keywords which really explains the page to search engines. That’s it.
5. Same Description for all the pages – If repeating same titles and keywords was not enough, people also repeat the same description on all the pages. Description is the most important meta tag from search engine point of view, and you better make sure its unique for all pages or else, you will lose some points over your competitors.