1. Not using Search engine friendly urls - Mostly due to ignorance and some due to performance issues (really!) people don’t use search engine friendly urls.
2. No Titles or Same titles - This happens when people blindly download any template from http://oswd.org and forget to edit the header or when they hand code site. In such cases, the site pages either just missed the title tag or some random title gets copied to all pages!. I can recall atleast one instance when a client of mine was having an e-commerce site and due to cms mis-configuration (it was hacked oscommerce), all the pages were having same titles!
3. Wrong title(s) - Using very few words or using too many words or using a lot of “if,in,but,of” etc kind of stop words in title is another common mistake.
4. Using too Many Keywords in Keywords meta tags – I have seen people using way too many keywords, as much as like 10 to 15 in Keywords meta tags. And then to make things worst, the same list gets repeated in the every page of site!
The best way is to have just 1 or 2 keywords which really explains the page to search engines. That’s it.
5. Same Description for all the pages – If repeating same titles and keywords was not enough, people also repeat the same description on all the pages. Description is the most important meta tag from search engine point of view, and you better make sure its unique for all pages or else, you will lose some points over your competitors.
2. Bad Neighborhood - Well people talk alot about bad neighborhood and though I always take this with pinch of salt (anyone can put your site in bad neighborhood and penalizing such sites heavily can break the Google equilibrium), but I do feels Good neighborhood is important. If you are getting links from bad neighbors, they will get penalized and effectively it will affect you too.
3. Too Fast Link Building - well this I can confirm, if suddenly u get way too many links from non authority site, your site will get hit. Avoid getting sitewide links too.
4. You have changed the Titles of pages - whenever you will change the title of the page, it will surely get a dip in rankings. Most of the time it will get back at similar position, but many a time, it will never come. It may have started ranking for some other keywords though. The safe way is to Never change title of good ranking pages.
5. You have made excessive changes in content - The moment you change content of a ranking page, it will get a dip. Reason is same as above. There was random remark I had read in some forum that Google is stopping the fast speed of web.
6. You have changed the design completely - Well I can confirm this, I used to spend lot of time in designing my sites (now I have stopped it since it don’t pay much to code and design your sites) and the moment I changed the full design of the site, it lost rankings, #4 came to #18 something. Though I had changed the urls as well (but with proper 301 redirect) so can’t say for sure how changing theme made the effect.
7. Duplicate content - You added some functionality in your site and the site started getting duplicate pages without you noting (it often happens with CMS which you don’t understand fully) and you will surely lose rankings. If you notice ranking drop and increase in your number of pages, do check for duplication.
8. Your links got removed, expired or lost value - If you have done some link building in past, the chances are, they might have got removed or expired. Sites get closed all the time and webmasters remove the exchanged/sold links too.
9. You stopped working on Link Building and SEO - Some competitive niches always need fresh links, content and seo work to keep them ranked otherwise.
10. Someone did something nasty to your site - There are all kind of people on net, and may be your competitor or some scrapper coped your content and out ranked you. I have seen many site which are running on feeds (they are 3-4 year old and have decent authority) out ranking original sites. Make sure this is not happening to you.
11. Google changed its algorithm - Well Google often tweak there algorithm and the chances are you might got a hit out of it. There is nothing much you can do other than to understand which part of the site got affected and why ? and than fix it. And do Accept the reality, that its part of the game.
What is a keyword?
It's anything people type into a search engine. It could be made up of one word or several keyword phrases joined together. Every person uses their own method of searching, and that makes anticipating those keywords that will connect their websites with the right visitors very difficult. Keyword research starts with the understanding that finding lots of related keywords that deliver targeted traffic is the ultimate goal of any keyword research.
Sending thousands of visitors to a site who have no interest in your product, let alone in buying it, is just wasted effort and doesn't do any good for your business. If possible, we want to find the customer who has a clear knowledge of what they want and is close to buying something soon.
We would ideally want a few visitors who are seriously looking to buy in the near future. In order to achieve this, we want to find the least competitive keywords with the highest number of searches that are the most relevant to our website.
If you are just starting out, it definitely would be to your advantage to target lower competition terms. Having success with low competition terms will lead to increased confidence to target more competitive terms with higher search volumes.
Thinking like your customers
Thinking like your customers is easier said than done.
All merchants are guilty of thinking in terms of features and specs of the products and not thinking in terms of benefits it can provide to the customers.
You know your business and market too well. The industry jargons and slang are in your every day language. No wonder when you start your keyword research you have a very narrow keyword focus. You become your own worst enemy in exploring other ideas.
Here is an example: what is the most popular search term, "cheap flights," "cheap seats," "low fares" or "discount fares"?
As you can see it's not that simple to pick the best keywords, is it?
The hardest part of keyword research is to keep an open mind about all possible search methods people might use to look for the same thing. Keyword research is part science, part intuition, and imagination. Since we can't get into the heads of every possible potential visitor to your site who may be interested in your products or services, we have to rely on keyword research tools to tell us what people actually search for and how often.
There are a handful of very powerful keyword research tools that are worth using, but the amount of information you can mine from them is mind boggling.
Another great resource for proven keywords is to look at your competitor's website. We are talking about finding the highest ranking competitors on the search engines using your target keywords. Once you find the top 5-10 competitor sites, perform a quick review of their keywords on the web pages.
This can be a lengthy and slow process, but luckily there are free Keyword Analyzer tools that can dig up keywords from your competitor's sites in a snap. We'll cover in detail how the Keyword Analyzer can be used to add hundreds of keywords to your keyword research project.
Keyword research is like a job interview process
In order to find the right candidate you may need to interview hundreds of applicants to find the perfect fit for the job. Well, the keyword research process is very similar; you have to cast a widenet first to capture all the possible combinations of keywords known to man. Even then, it's almost guaranteed you will discover new keywords you have missed in the original research only a few weeks earlier. What this tells us is the keyword selection and refinement process never ends, or at least it should not end until you are happy with the number of visitors you are receiving to your site.
Where and how to look for keywords
In order to find the best keywords for our website we need to gather information from a variety of resources. Some of these resources may include:
Brainstorming: Getting your brain to go on a magic carpet ride is one of the best ways to find relevant keywords for your website. Don't just settle for asking the obvious question, what does my website sell? Ask questions such as: "What is this product made up of?" or "Who is using my services?" or "What problems do my products solve?"
Finding the main and secondary keyword phrases should take less than a month for even 2 or 3 websites. This does not mean your keyword research has ended forever, but finding the 4-5 word long secondary key phrases can be done with the free keyword research tools if your budget is tight.
Free keyword research tools: You can gain access to the powerful and free Google external keyword tool to expand your keyword list. Unfortunately the Google external keyword tool only gives a search volume indicator instead of the actual search numbers. Another very valuable feature in Google external keyword tool is the "Site-Related Keywords" finder. By simply entering the website URL of your competitors, you can find out in seconds which keywords they target on their web pages.
Another free keyword research tool available without creating an account is the Overture keyword inventory . As of now, August 2007, this tool only shows the January 2007 search volumes as it's being phased out, but Yahoo! is promising a replacement. If you have a Yahoo! Search Marketing account you can still gain access to their keyword tool albeit without the search volume numbers.
Related search terms suggestion tools: One of the fastest ways you can find hundreds of related keywords is to use online lexical or thesaurus tools.
Creating a large initial keyword list that includes a large number of synonyms and acronyms is essential to effective keyword research. Discovering related phrases that are not simply stemming from the original keyword term is a cornerstone of semantic latent indexing . Semantic indexing can be described as the grouping of related documents based on not only direct relationship between words, but the meaning of the words as well.
Some of the search engines provide a related search command list in their search results. Try Clusty by entering a search command and take a look at the "clusters" side bar. You can get dozens of ideas from the keyword clusters by playing with different combination of keywords. You can also visit Technorati a well known blog aggregator and social media tagging site to help unlocked your brain and generate new keywords. Enter a search term and observe the "Related tags" section directly under the search results.
Visitor statistic reports: These can be generated from web server log files or from script based visitor statistic programs. This can help you uncover new keywords for your website by discovering what the visitors are typing into the search engines to find your websites. In some cases, you'll find keywords you didn't expect to come up for in the search results. You should further research those keywords and uncover new keyword niches.
Site search engines: This can be a great source of new keywords and a potential data mining source. As well as further analysis of the average number of keywords, keyword length and other important keyword metrics.
Top ranking competitors: These websites are already well optimized and contain keyword rich web pages. Why not leverage their efforts and harvest the best keywords for your own website? With the help of the SEO Studio keyword analyzer you can extract hundreds of keywords from their META keywords and HTML page content in seconds.
A few examples of good keyword selection practices
Selecting the best keyword takes experience and a little know how, but it's always helpful to see how the pros do it, so here are a few basic steps for keyword selection.
Using your favorite keyword research tool Wordtracker, Keyword Discovery or the Keywords Analyzer, type in the main keyword phrase. Start with the broadest possible search terms, this way there is less chance of missing keywords that might otherwise be overlooked.
Look for 2-4 word key phrases that have at least a daily search volume of 200 or more. Since the top 3 sites will receive 60 of all searches, it follows you can expect at least 120 or more unique visitors for those keywords phrases. In some cases, you may want to lower the minimum search volume threshold to as low as 50 if the search term is well targeted for your business.
At this point you should have at least 20-30 really good secondary keywords in your basket.
Hopefully most of the keywords you have selected will have little competition. Some of the keyword tools we have recommended will also tell you the amount of competition for each keyword, but you can also verify these numbers manually by typing the search terms into the search engines with quotes.
It's very important that you use quotes around the keywords to let the engines know you are looking for an exact match. The rule of thumb we use to assess keyword competitiveness is around "100,000" websites. Anything above a hundred thousand results is fairly competitive and requires a fair amount of optimization and link building.
The purveyors of those services that catered to the burgeoning get-indexed-quickly-by-Google crowd usually directed internet marketing newbies to buy expensive one-way links for the duration of one month from high page rank websites or more specifically, high PR web pages.
Such links commonly cost as much as $800/month (not an expense for the faint of heart, as you can see). But why would someone shell out that kind of money for one measly link?
MYTH 1: BEING INDEXED BY GOOGLE MEANS LOTS OF TRAFFIC
A lot of new marketers think that once they've got their site indexed by Google, they can sit back, relax, kick off their shoes and contentedly watch the show of internet traffic snaking its way to their website. If you happen to have been (or still are) a student of this school of thought take consolation in the fact that you were (are) not alone, not by a long shot!
How come?
Because seo practioners of the day certainly weren't about to go out of their way to disavow such a misconception; after all it was very much in their interest to perpetuate the myth. How else would they convince you to fork over a princely sum for a mere one-month link? Anyway here's how the technique worked:
When you bought a one-way link on a webpage with a page rank value of 7 and above you were guaranteed of getting your website crawled by the googlebot within 24 hrs at the outmost which by proxy ensured that your site was indexed within 24 hrs. If your link was found on a web page with PR8 and above, your site would be indexed by Google within hours thanks to that high page rank link!
MYTH 2: BEING INDEXED BY GOOGLE MEANS A TURBO-CHARGED DASH UP THE SERPs
The 2nd selling point for acquiring an expensive one-month one-way link was the premise that your website would accelerate up the SERPs once it was indexed by Google. (SERPs stands for search engine rank pages which is just a fancy way of referring to the search engine page that lists relevant websites in response to your query). Obviously the higher up the SERPs your website gets, the greater the traffic flow!
But like any over-inflated bubble this one too had to explode, and so it did in time. With increased awareness and knowledge came new understanding of budget techniques that worked just as effectively.
Besides Google effectively nullified the system by introducing the Link-Aging Filter which is an algorithm tweak that negates any influence that any new link may pass to your website or blog until said link has been in place for a certain amount of time. The interval of probation varies from link to link and appears to be based upon the competitiveness of the keyword incorporated in your back-link.
The Link-Aging Filter hence effectively nullifies the technique of acquiring short-term links in order to get your website indexed rapidly by Google or accelerate your website up the search engines.
TECHNIQUES TO GET YOUR WEBSITE GOOGLED QUICK AND CHEAP!
1. Submit an original article to a high page rank article directory; don't forget to include a back-link pointing to your website with the anchor text of your choice!
This technique works as follows: article directories are content rich sites (a quality Google loves) and assuming that the directory has a high page rank, you can bet that the googlebot (google crawler, google spider, it all means the same thing) will crawl such a site several times a day. When the googlebot comes across your article it will continue its eternal crawl across your back-link to your site and Hey Presto You Just Got Googled! (Well at least your site did.)
2. The second way to get your website googled fast and cheap, is by getting a back-link pointing to your site on one of the popular tagging websites which includes the likes of: Digg.com, Technorati.com, del.icio.us to name but a few.
The trick here is not to get lost in the sea of over-popular keywords; in other words, since you're aiming to attract the googlebot not eyeballs (human internet traffic), tag your website with a little-used-little-known keyword! Once again these sites are crawled multiple times a day and tend to have a page rank value of 8 and above!
What Peer seems to specialize in is “social media” or “online social media marketing" promotional services”. For the uninitiated, this basically means adopting the concepts of the various social networking sites such as Twitter, Facebook and My Space etc as a means of directly promoting a specific business, product or service or even raising awareness of one’s own personal brand. It’s growing area within the online digital marketing sector to be fair and there’s undoubtedly some value in it for certain types companies that have identified “social media marketing” as a promotional channel.
Anyway, that aside; what makes Peer’s article interesting is that he talks about the various digital media marketing agencies in and around Leeds and how the city is growing as a media hub in the North of England. (We’re not listed on his site yet – but give it time!)
As he continues to write, Peer sets down a challenge in which he basically invites any Leeds based digital marketing and social media marketing company (or those within a 15 mile radius of Leeds) to be listed on his site.
Now, as any search engine marketing consultant who knows his onions, will tell you; good quality in bound links to a web site are perceived as “good votes” by the boys at Google. This in turns helps boost back-link popularity which in turn helps boost a particular site within Google’s SERPS (Search Engine Results Pages).
Having read the pages across Peer’s site, I think we’d like to have a link from his site to ours as his site is relevant to the subject matter of ours (which is an important factor to consider).
However, he sets out some conditions. The specific digital marketing or social media marketing company based in or around Leeds, must already be listed highly in Google for the following keyword phrases;
“online marketing Leeds”, “online advertising Leeds”, “Leeds ppc”, “Leeds seo” or “social media Leeds”
At this moment in time, we’re no where to be seen in Google’s SERPS for these phrases and whilst we’d agree that a few of these keyword phrases such as “online marketing Leeds” may be a phrase that some “switched on” clients may use as search phrases when trying to find a company that will help market their business online; we’d argue that the other terms are phrases that only people who are in the industry would use. As far as we’re concerned, that’s not the sort of traffic we want to attract.
Many of our clients, both big and small; consider terminology such as “SEO” or “Social Media” to be too technical and not part of their everyday speech. In other words, it’s not a term they would use when searching for a companies such as ours and our competitors, namely the ones Peer talks about in the Leeds digital and social media sector. As such, in our mind; there’s no point in attempting to get listed highly in Google’s SERPS for these phrases.
However, having said that; we’re always up for a challenge and given that we’d like a link from Peer’s page, we’ll make it our mission to get listed in the top 20 listing results of Google for at least 3 of the above phrases and others related to online social media marketing.
If nothing else it is a good test of our SEO (Search Engine Optimization) and SEP (Search Engine Promotion) skills.
Following these simple tips will definitely boost your traffic and search engine rankings for free.
3. Submit your sitemap to Google,Yahoo,MSN and ASK.com (sitemap for search engines usually in XML format)
4. Offer sitemap to your site visitors for easy page navigation. (sitemap for visitors in HTML format)
5. Create unique and rich content site. Avoid duplicate content. Do not create multiple pages, sub-domains, domains, mirror sites or sites with different domain name but same content.
6. Check your keywords and make sure they are relevant and actually contains it in your site. Avoid keywords stuffing.
7. Use text instead of images in your content, links and important subjects.
8. Make your TITLE and ALT tags descriptive, simple and keyword rich. Avoid irrelevant and keyword repetitions.
9. Title tag should be 60-80 characters maximum length
10.
11. Meta Tag keywords must be 15-20 words maximum
12. Optimize Pages with Headings (H1,H2,H3…..) must contained your site’s primary keywords.
13. Validate your CSS and HTML. Check for errors and broken links.
14. If your site contains dynamic pages(i.e., the URL contains a "?" character), make sure you use SEO friendly URLs. Search engines' spiders having difficulty indexing dynamic pages.
15. Maximum links per page must be fewer than 100. Avoid the risk of being flagged as link farm by search engines.
16. Use Lynx as text browser to check your site. (http://lynx.isc.org/)
17.Allow search bots (good ones) to crawl your sites without session IDs or arguments that track their path through the site. Using these techniques may result in incomplete indexing of your site.
18. Check your web server / host if it supports the If-Modified-Since HTTP header. It tells search engines whether your content has changed since last crawled your site. It will save you bandwidth, resources and avoid server overload.
19. Use Robots.txt file to manage and control search engine spiders in indexing your site. You can allow and disallow spiders and choose directories you want to be crawled and indexed. But with bad bots or spam bots you need to modify your HTACESS file to properly and effectively manage bots or spiders. Visit http://www.robotstxt.org/wc/faq.html to learn more about Robot.txt file.
20. Do not attempt to present different content to search engines than what you show to your site vistors.
21. Avoid dirty tricks and exploiting loop holes to improve search engines ranking.
22. Avoid links to bad neighborhood such as web spammers, link farms, phishing, hacker,crack, gambling,porn and scam sites. Linking to them will greatly affects your search engine rankings.
23. Do not attempt to join in link schemes, excessive reciprocal links or excessive link exchanging and link exchange web rings.
24. Do not use unauthorized programs or online tools to submit your site,check page rankings and other automated queries. Avoid the risk of being flagged as spam.
25. Do not use hidden text and links. Show to search engines what you show to your vistors. It will greatly affects your site's reputation.
26. Do not attempt to create pages that contains phishing,scam,viruses,trojans,backdoors, spyware, adware and other malicious programs.
27. Make your site useful and informative.
28. Improve your link building. Link to high PR websites. Quality of relevant links are far more important than quantity. Links will greatly improve your site's visibility,popularity and rankings. Search engines consider links as votes to your site.
29. Check your page link structure. Every page should be reachable by a single static text link.
30. Be extra careful in purchasing SEO services. Some uses illegal and questionable ways to improve rankings.
31. Do not buy or sell links.
32. Do not create site that contains purely affiliate links and no valuable content that are useful to the users.
It requires a lot of effort in designing and building a site, but it can be all in vain if you can't attract enough traffic towards it. You put all your efforts in an attractive design of your website and the next step you do is to put it in front of the online world.
You can't get success only by uploading your website on the www; the target is to attract well-qualified visitors towards your website, which can't be done unless you put your site in the eyes of the search engines.
Today, all of the internet users use search engines to find the site relevant to their interest. For example, if a person is interested in finding information about on-going and up-coming cricket events, he/she can easily do so by typing in the keywords in Google, Yahoo or any other search engine. The search engine, as a result, will present a list of most relevant websites on the basis of their keyword. So, in short, to get more traffic towards your website, make it more optimized and put all efforts into keeping your website in the eye of the search engine. This traffic is, without any doubt, the life of a business. No e-business can run without adequate traffic.
How to optimize your website for search engines?
There are two ways of doing it.
* Off Page Search Engine Optimization
* On Page Search Engine Optimization.
This article will focus on the tips useful for On Page Search Engine Optimization.
All search engine optimization techniques are usually classified into On Page Optimization Techniques and Off Page Optimization Techniques. Both help in achieving one common goal; to get higher ranks in SERPs (Search Engine Result Pages).
Useful On Page SEO Tips
Following are some of the most common tips for better On Page Search Engine Optimization:
The most important word; The Keyword: it is always suggested that before you upload your website, put all your efforts into the keywords since users will be using keywords to find websites of their interest. Each page of your website should be treated as a separate entity having its own title and targeted keywords.
Always try to name your webpage files starting with your targeted keyword like crickethome.htm etc. For instance, if your website is about Telescopes then the title of each of your webpage should always start with the word Telescope and name each webpage file starting with word Telescope like Telescopereview.htm because the search engine robots look at filenames.
Always remember that you have to make your website attractive for the human visitors as well as for search engine robots. Attractiveness for both of them can be achieved through better keyword optimization.
You should keep in mind the keyword density and never over-optimize your web page. It is not necessary that the greater the optimization level of your web page the better it will be.
Title Tags are considered to be one of the most important factors of On Page Optimization. You can say in other words that it is mandatory for you to include the main keyword as part of your title.
You should always use Header tags with lots of care. Most of the SEO experts recommend having a single H1 header tag that should contain the main Keyword in order to attract human visitors as well as the search engine robots. Other H2 tags can contain secondary keywords.
Putting the main keyword in the URL is always beneficial in the eyes of the search engines. Most of the users are usually not bothered with that but it will help in better SEO. If it is not possible to include the complete keywords or a phrase in the URL then try at least to include the most important keyword in the URL.
There are many more On Page SEO tips but the above mentioned tips are the most common and recommended by experts. You can add additional features on your website to make it more Search Engine Optimized, for instance, adding blog sections, feedback areas, guestbooks etc.
Onpage Optimization using SEO Software
Search engine optimization is one of the most important factors that is responsible for the success of a website, thereby resulting in enhancing the business prospects of a website. It is the art of designing your webpages to be ranked high by search engines for keywords that you target. This is the reason search engine optimization has moved to the forefront of several online marketers advertising plans. There are many options to conduct a search engine optimization and this can vary from one search engine to another. One of the most important aspects of search engine optimization is the onpage optimization.
The onpage optimization deals with the placement of important keywords on the page, the header tags, the appearance of the keywords and the use of keywords in the Meta and alt tags on the page.
Here are certain tips on achieving perfect onpage optimization. Most web experts utilized these tips to optimize their websites successfully.
• Select a particular page title that only includes your keywords.
• Make use of Header Tags to accentuate the key words you have selected for your webpage. Use your number I keyword in the {H1} tag and secondary keywords in your {H2} header tags.
• Create a content that is accurate, powerful and relevant to the purpose of your website. The content must include your main and your secondary keywords throughout the text. Try using your first keyword as near the top of the content and as close to the bottom of the content.
• As soon as you are through with the content for your website, go through and randomly bold, italicize and underline the main and secondary keywords.
• It is very important to make sure that you use your keywords in the alt tags of your images.
• Use anchor text in between body
Try conducting a search for your main keywords in Google or any other search engines. View the page and the source code of the page to see what Onpage optimization that particular webmaster had done in order to get a top rank. This will definitely help.
Onpage optimization can be an important factor to offer a top rank to your website. However, there are several other factors that help in this regard such as page content, link popularity, site indexing and competition.
Onpage optimization would prove to be a turning point in your Internet marketing strategy. All you have to do is to keep the above tips in mind to be successful.
File Name
The file name of a page is taken into account when search engine spider your website. You should therefore always try to use your main keyword in the filename (here: onpage-optimization.html). If you are using dynamic pages you could use mod_rewrite in the .htacces file to rewrite your file names and URLs.
Title Tags
The page title is what most search engines will show on their search result pages. It is vital that you make extra effort into getting this right and it should not (only) be the websites name.
Is your page title defined and is it containing your main keyword?
Is it short and does it describe the page content correctly?
Preferably 5-8 words.
Example:
Meta tags
Although most search engines don’t pay much attention to meta tags it is still important to add your meta tags for onpage optimization. Some search engines still use them to display your page in their lists. Try to make them different for every webpage.
Is your description defined and is it describing your content?
*Preferably a maximum of 25words in your description tag.
Are your keywords defined and do they also list misspelling and typos?
Are keywords not repeated more than 3 times?
Preferably 1-3 main keywords and 1 keyword phrase in your keyword tag.
Example:
Heading Tags
Right after your page title your heading tags are of most importance. Search engines use them to define the importance of your keywords. If you find your heading tags too big and use css to define how they look.
Make sure you are using only one
tag.
Is your
short and does it contain your main keyword?
Preferably your
tag should match your page title.
Are your
tags defined and do they contain variations on your keyword?
Could you be categorizing even more with
tags?
Have you styled all heading tags using CSS to improve page design?
Example:
Onpage Optimization
Page Title
The page title is what most search engines...
Mata Tags
Although most search engines don’t pay...
Plain Text
Spread out your keywords throughout the pages paragraphs (
) and repeat them a couple of times. Try not to make the text unnatural, because you still want people to be able to read it. Readability should be more important here than onpage optimization.
Are your keywords used at least several times?
Try not to have one keyword take up more than 5% of the total amount of words used.
Is your main keyword mention at the beginning of the page and at the end?
Preferably use a maximum of 7 repetition per word. Distribute 4 in the top third of the page and 3 in the bottom. Use at least every keyword in the first 7500 characters of the page.
Bold and Italic Text
A bold or italic word has more weight for most search engines. So try and use your main keyword in bold and italic . Please note that the use of and instead of and does not matter. Google has stated that they treat this code exactly the same.
Image Alt Tags and Names
Search engines don’t just look at text they also take images into account. Try to Use Image Alt tags and name images using your main keyword.
Example:
Promotional Comments
Some search engines, like the Inktomi search engine, read comments in the “
That’s the basics of Onpage Optimization. Once you’ve done this you can start with Offpage Optimization.
Title tag - The title is particularly important and should include your primary keyword phrase and if possible your secondary phrase
Description tag - If your description contains the search term people enter, and it is the first text that Googlebot comes across, then you’ve a good chance that Google will display your description in the results
Headings and subheadings - The
Body copy - The writer should understand what the keyword phrases are and use them in natural language on the page
Links on the page - The words used in live links tell the search engine what “this page” is about and also what the “linked-to page” is about
Alt text - For every image, write an alt attribute tag, good for both accessibility and optimization
Following are some rules about the TITLE tags:
Place your TITLE tags immediately below the tag.
o Put the keyword phrase you want to focus on for this page at a very beginning of the TITLE.
Following are some rules about the DESCRIPTION tags
1) The DESCRIPTION
2) Place your DESCRIPTION tag immediately below the TITLE tags.
3) Create a nice keyworded description of up to 250 characters, including spaces.
Duplicate your important keywords once in the description but not more than that.
Following are some rules about the KEYWORDS tag
1) Limit the tag up to 300 characters, including spaces.
2) You can separate each keyword with comma and a space. Don’t use both but use either a comma or no space or use a space and no comma.
3) Make sure that most of the keywords in the tag are also in the body text.
4) Don’t use a lot of repetition.
5) Don’t use the same KEYWORDS tag in all your pages.
How to convert prospects Search engine marketing hinges on a basic process that involves the following simple step procedure:-
The prospect wants to search for some thing. He or she needs some information on a particular topic or they are actually looking to buy some thing off the internet.
The prospect opens up the search page of a popular search engine suited to his or her purpose.
The Prospect types the keyword into the search bar of the search engine and clicks the go button.
The prospect receives the search engines results and on the right hand side is your advertisement that he or she will be enticed to click and thereby complete the search engine marketing chain.
This is where most merchants go wrong. They believe that the process ends at this stage and that simply driving the traffic to the site is the prime goal of the search engine marketing cycle. The rest is going to happen automatically.
As Phillip Kotler once famously remarked, the marketing process does not end with the customer walking into the store, the process is only over once the customer has duly walked out having purchased your product and then truly the marketing process gets over.
The same thing applies to search engine marketing. The prospect must convert his show of interest into a purchase to ensure that the cycle is truly over.
Here are some tips to ensure that the prospect converts his interest into a purchase:-
In order for them to buy something, make sure you have a landing page that is convincing and that will encourage them to click on the "Buy Now" button.
The landing page is the first page that the prospect will come across once he or she clicks on the Buy Now Icon. So it should be well designed with a good layout and must be aesthetically appealing.
The beauty of landing pages is that they don't even have to be a part of your site to begin with. If your company is currently running a temporary offer on sex toys, you can simply build a temporary page and call it "sex toys", with a link that states: sex toys. After your temporary offer is over, you can always remove that page from your site.
A landing page that sells needs to be designed in a way that needs a minimal amount of clicks to get what they are looking for. Build your landing pages to show them the product or service you are selling, and then show them the "Buy Now" button.
Even if your organization doesn't sell anything tangible and the purpose of all your Search engine marketing is to ask the prospects communicate with you or sign up for your free newsletter, the landing page needs to be compelling and must sell them on your company.
Remember that the first impression is the last impression and this rings true even in todays day and age. So before you start blaming your affiliates for the lack of prospects and the low conversion rate take a good hard look at your landing page. It just might tell you the reason for your slow growth.
Are you struggling to get ranked higher in Google and Yahoo
0 comments Posted by Kishore at 11:34 PMDear Website Promoter,
Do you own a site that needs more visitors and sales? Are you struggling to get ranked higher in Google and Yahoo, but your competition is always one step ahead? Here's A 100% Proven Way
First Understand this fundamental principle, and you will be smarter than 95% of webmasters out there who are forever stuck on page 27 in Google because they are walking in the dark. Do not work harder when the solution is to work smarter, and do NOT reinvent the wheel by trying to figure the whole thing out by yourself. See below
What is the purpose of your website?
Who are your visitors?
Who are your competitors?
You see most super-successful webmasters who profit from the search engines and why they rank so well? First analyzing your competitor's optimization strategy but it is an extremely time-consuming process. This process could take you literally weeks to accomplish just for a single site. It is very important for you.
What you want to see in competitor’s website site, below you can see the list.
- The total number of backlinks your competitor has (yes, today's search engines place huge value on links.)
- The Google PageRank of every backlink (see how important these links actually are to Google.)
- The Alexa Traffic Rank of every backlink (uncover your competitor's biggest traffic sources.)
- The total number of PageRank 0 to PageRank 10 backlinks your competitor has (mirror these numbers, and you'll be able to beat your competitor's PageRank.)
- The total number of backlinks coming from the same IP addresses (are your competitors buying site-wide links? Should you do the same? Let's find out!)
- The exact anchor texts and anchor URLs your competitors are using (anchor text is one thing you must implement right to rank well. Find out which anchors work for your competition!)
- Your competitor's anchor and title keyword density - which is how many times a given keyword appears within the anchors and titles of their links (you will need to mirror these numbers if you want to one-up your competition.)
- How many of your competitor's backlinks come from forums and blogs (are they tapping into social media for traffic and links?)
- How many of your competitor's backlinks come from homepages of other sites, rather than internal pages. (This is often a dead giveaway of paid links. Oftentimes, you can even see how much they are paying per link!)
- Whether or not your competitor has back links from DMOZ or the Yahoo! Directory (these directories are so authoritative, you will get a rankings boost just from a single link from them!)
- The exact link value of every back links your competitor has (see how valuable each of their links is)
- The exact age of every Website linking back to your competitor (see if they get links from established, authoritative sites.)
- Plus much, much more!
If you are worried about the consequences of having your site hacked here are some useful info that should put your mind at ease, knowing that you know what to do in case it happens.
- Google will delete you from their index but they will restore your URL in their index as soon as they confirm that your site is clean.
- Google will contact you to inform that your site has been removed from the index and will also give you the reason for removal (i.e. the fact that you’ve been hacked and they don’t want your site to appear in Google’s SERPs till it’s cleaned up).
- They’ll be nice about it. There’s no doubt about it Matt Cutts is really nice even to poor stressed out webmasters/website owners with hacked sites.
If being removed from the list worries you too much remember to focus on the positive part. Since Google will be contacting you, you can do something about it IMMEDIATELY. Note too that removal from the index is just a temporary thing so don’t sweat it. As Matt Cutts pointed out in his reply to Ryan Stewart, at least your prospective customers (users who click on the link from SERPs) won’t be turned off when they appear on a hacked page. Temporary removal would result in immediate loss/decrease of traffic but being retained in SERPs may result in long term loss of customers since word of your “insecure or low quality site” might get out. Remember SEO is not just about ranking well in SERPs but is also about reputation building so look at the bright side, stop worrying, and work on your site’s security. If you’ve been hacked then clean up your site at once…even before Google detects the problem and you receive notification that your site has been removed from the index.
According to Google Webmaster Central if your site has been hacked you should immediately:
- get your site offline
- assess the damage
- re-install the OS and make sure you install all the latest patches for software you news
- restore your site
- change ALL your passwords
- get the site back online
AdWords:
AdWords is Google's most beneficial Cost per Click text advertising. Ad Words takes click through rate into consideration along with advertiser's bid to determine the ad's relative position within the paid search results. It also makes a notable difference from Overture's CPC model that is based on bid amount and nothing else. Google applies such geat importance to feature those paid search results that are more popular and thos which are more important and useful.
Alt tag:
The alternate text is associated with a web page graphic and it gets displayed when the Internet user drifts the mouse over the graphic. Alt tags convey what the graphic is for or about and contain relevant keywords. Alt tags also make web pages more accessible. For example, a blind user may have a web browser that reads the text and alt tags on a page.
ASP:
Active Server Pages (ASP) are proprietary programming language for building dynamic web sites. These are powerfully invented by Microsoft.
Anchor Text:
Anchor text forms the link part of the text. It is prominently used by search engines mainly for the ranking factors.
Agent Name:
Agent Name is the name of the browser/spider that is currently visiting a page. Spider is a robot sent out by search engines to index particular websites on the internet. When the indexing process is being done, it is called as 'being spidered'.
Algorithm:
algorithm is a requirement a search engine applies for analyzing a website, its pages, and also other factors to determine appropriate ranking in search engines.